Common Myths About Partnerships
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LifeSport Management understands that there are many questions, concerns, and inaccuracies associated with engaging the services of a tennis
management company for your facility, we have summarized the most frequently addressed concerns below and welcome an opportunity to answer
any other questions you may have regarding our services. 1. OVERRULE MYTH "LifeSport Management is going to come in and run things the way they want to." FACT - In most of our club management partnerships. We are not an owner or a lessee - we are agents of the Owner Membership or Board of Directors. We are like General Managers only with greater resources. Our goal is to integrate with your club brand and culture and to accomplish what your facility wants more productively and efficiently. 2. BRAND MYTH "LifeSport is going to rebrand our facility and we will lose our Club's identity." FACT - Your facility can choose to use our brand as much or as little as you choose - we offer you the choice and have vast experience in integration and more prominent brands in US sports and hospitality. 3. TERMINATION MYTH "LifeSport is going to terminate current staff." FACT - If the facility's current employees are mutually agreed to be a part of our managed solution, our intention is not to terminate anyone, and we will customize our agreement to include consulting with the Owner and Membership before making any staffing changes - we want leaders at every level, and those who are excited about service, quality, professionalism, career growth, and accountability will excel in our environment. 4. COST MYTH "LifeSport is too expensive!" FACT - We are positive in nearly all our management contracts when you consider cost saving in benefits, insurance, procurement, operational efficiencies, and employee and member retention before revenues are even considered. Our "management fees" are essentially the cost of the facility's staffing, and we work with our partners to develop customized formulas to subsidize these staffing costs with revenue shares from memberships, guest fees, and programming. 5. CORPORATE GIANT "LifeSport is so big and detached, we're going to get lost and not received personal attention." FACT - A smaller company with fewer resources cannot provide better and more individualized attention. From the top down, LifeSport Management is organized into departments and divisions with supervisors dedicated to guiding each facility towards growth and success. Our club staff and management team in the areas of accounting, human resources, and marketing allow the club team to focus on what they do best - enhancing and growing the customer experience on and off the court. Our management team structure and scale are such that we can devote more diversified - not less - even as we add additional facilities. 6. DEFICIENCY MYTH "By considering 3rd party management, we must've failed in some way to effectively operate our business." FACT - Organizations of all scopes and sizes have relied on outside expertise to manage areas of their business in which they do not have a core competency or wish to take to the next level which is beyond their capability. The most progressive and successful clubs in the country have realized this and have sought objective, third-party management services. Being open to innovation and new energy will stimulate the growth and success of your club. 7. PR, ADVERTISING, MARKETING SUPPORT, & GRAPHIC DESIGN for your TENNIS PROGRAMS Our professional marketing department will support your tennis program in the following areas:
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